So content that solves problems for your audience is a great way to drive traffic. Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in just one year. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already. But that content doesn’t always have to be built from scratch. Of course, the best way to grow your YouTube channel is to create and distribute great content.

By doing this, you will generate more search traffic with SEO on YouTube. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent and always optimize your title and descriptions. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you want to target. Marketers that don’t know SEO risk missing this step to rank videos but it’s crucial to include it if you want your videos to get the maximum amount of viewers. Build Your Videos Around a Single Keyword/Topicīuilding your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience.

Here are 10 of the best tips to grow your YouTube channel. Often referred to as the world’s ‘second-largest search engine’, YouTube can help people find your content quickly and drive engagement - if you know a few tricks and understand the fundamentals of making creative videos.

While popular sites such as TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel might be the best place to promote your brand as individuals spend one billion hours each day watching videos on this platform. There’s no denying that video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands.

How to make your own youtube channel logo